Yahoo! Unveils the genuine face of internet dating with ‘Real someone,’ an on-line advertising promotion at Yahoo! Personals, Featuring 50 Singles From throughout the country

Yahoo! Unveils the genuine face of internet dating with ‘Real someone,’ an on-line advertising promotion at Yahoo! Personals, Featuring 50 Singles From throughout the country

Yahoo! Inc. (Nasdaq:YHOO) today launched that Yahoo!(R) Personals, (, a commander from inside the online dating sites markets, unveils a new approach to its online dating area since it launches a fresh online advertising venture featuring singles who’re at this time utilizing the solution to get in touch and correspond with prospective dates. The online venture, also known as ‘Project: genuine folk,’ symbolize Yahoo! Personals’ newer target only using singles from the webpages in online commercials and features this service membership’s most valuable assets: a diverse area of singles seeking to making a connection. ‘Project: Real everyone’ could be the result of marketing research Yahoo! Personals carried out through focus groups and consumer communications and it is an answer to feedback singles got about wanting an appropriate, inviting environment with their online dating sites feel.

The Selling Point Of Being Genuine

Yahoo! Personals’ present ‘Virtues to be Real Survey(a)’ discovered nearly 70 percentage of singles considered the majority of advertisement systems comprise unreal, impersonal and unattainable more validating the value when it comes down to provider to go toward highlighting real-life, every day singles in its on line advertising.

“Building commitment through are tuned in to buyer wants and assisting singles feel safe within a matchmaking people are fundamental elements to achievements during the online dating field,” said Katie Mitic, vp and basic management for Yahoo! Personals. “‘Project: Real Someone’ illustrates Yahoo! Personals’ commitment to creating a high-quality conditions for singles meet up with and interact — the campaign furthermore gives online dating to life in a manner that never started finished earlier.”

The real life every day singles highlighted in the new internet based strategy come from vocations and lifestyles because varied as Marines, firemen, artists, actors, photographers, children, unmarried moms and dads, business executives, engineers, performers and more. They vary in years from 24 to 54 — representing the broad spectrum of singles which can be creating an online business to manufacture an enchanting relationship. The ‘significant anyone’ imaginative content was created and developed internally at Yahoo! and can show up throughout 2004 in Yahoo! Personals web site photographer, as well as in web marketing on Yahoo! and also at different essential on line sites.

Planning to Brand New Heights discover Prefer

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Julie Koehnen, a la homeowner and Yahoo! Personals unmarried which included from inside the online ‘Real men’ promotion, is during research of appreciation and romance, or perhaps several great schedules. Julie will be living — and online dating on Yahoo! Personals — atop a billboard along Sunset remove in la for a few times start on January seventh. Together larger-than-life photo, Julie will spend this lady days in the billboard and search online at Yahoo! Personals for times via an invisible connection to the world-wide-web. Every day, Julie will identify several lucky people from Yahoo! Personals to satisfy face-to-face on billboard and have now a night out together over the Sunset Strip. Qualified bachelors interested in using love to brand new heights can contact the woman on-line at A live webcast of Julie life regarding billboard may also be seen on Yahoo! Personals January 7th through 9th from 8 a.m. to 6 p.m.

For additional information on the Yahoo! Personals’ ‘Project: genuine anyone’ singles, visit hle.

About Yahoo! Personals

Yahoo! Personals was first launched when you look at the U.S. in 1997 features quickly expanded to become one of the foremost and most prominent online dating sites treatments readily available. This service membership supplies a big, powerful matchmaking world in which consumers can seek out, satisfy and correspond with many different individuals. Yahoo! Personals launched in Europe in Summer 2003 with sites in the United Kingdom and Ireland (, France ( and Germany ( Additionally, a Personals web site established for Australian Continent and brand-new Zealand at ( and for Spanish-speaking singles when you look at the U.S. at (

Yahoo! Inc. is a number one company of comprehensive on line services to people and people around the world. Yahoo! is the # 1 net brand name globally(b) therefore the more trafficked websites destination international. Headquartered in Sunnyvale, Calif., Yahoo!’s global network includes 25 business homes and is also found in 13 dialects.

(a) December 2003 Yahoo! Personals study of over 2,800 singles

(b) According to Brand resource Valuator, 2003

Yahoo! together with Yahoo! logo design include trademarks and/or authorized trademarks of Yahoo Middelen! Inc. All the other brands are trademarks and/or registered trademarks of the respective proprietors.

EDITOR’S NOTICE: Artwork from advertising campaign offered upon request.


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